Please turn on JavaScript

Brooks Wilson's Economics Blog: Sony and 3D TV

Thursday, September 3, 2009

Sony and 3D TV

Markets is a wonderfully innovative.  Sony announced that it intends to sell 3D TVs  to consumers beginning in 2010.  As is the case with many new products a standard format has not yet emerged.  Maija Palmer, writing for the Financial Times on September 1, 2009 in "Sony to throw its weight behind 3D TV," describes the market for the emerging technology.
3D technology looks set to hit the home consumer market next year, with Sony on Wednesday announcing plans to sell 3D televisions globally by the end of 2010.

Sony’s decision to throw its weight behind the technology will be an important boost for the 3D industry, which has so far focused mainly on cinemas. British Sky Broadcasting has said it would introduce a 3D satellite channel in the UK next year, but it had been unclear whether there would be equipment available to view it on.
Speaking at the IFA technology trade show in Berlin, Sir Howard Stringer, Sony chief executive, will announce plans not only to sell 3D Bravia television sets, but to make Sony’s Vaio laptop computers, PlayStation3 games consoles and Blu-ray disc players compatible with the technology...

The consumer electronics industry has yet to agree on a single 3D standard, posing the risk of a format war akin to that between VHS and Betamax or Blu-ray and HD-DVD...

The electronics industry is looking for the next technology to boost sales, as high-definition television sales move past their peak. Hyundai is producing early 3D sets for the Japanese market and Panasonic has flagged up plans for products.

Sony’s commitment, however, improves 3D’s chances of becoming mainstream. It has given no indication of prices, but analysts expect early 3D TVs to cost several thousand dollars. Hyundai’s 3D TVs cost more than €3,400 [about $4,900].


  1. It would be nice to be able to watch something in 3d at home instead of having to go to the movie theatres to get a thrilling experience like that. will this tv have to be seen through 3d paper glasses? i dont know bout everyone else but they get on my nerves, it would be awesome if it could be seen without them and still get a great feel of reality 3d

  2. Sony is at it again…
    Sony has created great market dominance by pioneering and innovating new technologies – once again. While I think the 3D concept is still fairly “gee whiz” for today it will no doubtable be the next HD-TV phenomenon that Americans think they can’t live without.

  3. Innovation is the critical economic engine in todays high tech world. "Innovate or become obselete" is the truth of the market. Sony's size, influence, and track record give me confidence that their version of 3D technology will win out. The facinating thing is to imagine what technology comes next.

  4. Kayla Neumann3/10/09 5:15 PM

    Sony will fascinate people once again in 2010. Even though the 3D concept for home televisions is still in the works, I strongly believe that Sony will make it become a huge success. All of their new technologies in the past have been an "I just have to have" item, so what makes 3D TVs any different? The production films that have been shown and are being shown in the theaters world wide, have been a great success. People see new technology everywhere they go and so they take advantage it. No matter what the price will be of the 3D televisions, many people will buy them to keep up with the new technological ways the world has to offer.

  5. Zach Dickerson4/10/09 8:36 PM

    It's amazing what the human race has accomplished. Technology today is upgrading so fast many of these 3D TV's will be out dated with in two to three years. People will buy them because it's the new thing just like they always do just to move on to the new thing.

  6. Technology is advancing fast and furiously it seems. First we have the ipod, then comes the iphone, now we have electronic books, and soon to come there will be 3D TVs. For many people out there they just see it as another form of entertainment but if you look more closely you can see how much has been done in the past ten years. Now I don't know about yall, but ten years ago the TV in my den was nothing more than a big, clunky, poor pictured TV, but a Sony TV none of the less. Its wonderful to see big American companies willing to put some of their money into research and development to try and innovate the times.