As I prepare to watch the Men of Troy take on the Sun Devils, I reflect on a broad based misunderstanding of the economics of college sports expressed by most fans including my students. We love the product and perhaps this affection causes us to accept the way that product is brought to market. My analysis will be descriptive rather than numerical. Examples are taken from Huma and Staurowsky, "The Price of Poverty in Big Time College Sport.”
The NCAA is a monopoly producer of college athletics. It is probably a complement to both the NFL and the NBA meaning that as a fan consumes more NCAA sports he or she is more likely to consume NFL or NBA sports as well. The NCAA is big business and highly professional organization. In 2008, more than 100 million people attended a college sporting event. Broadcasting contracts are in the billions of dollars. CBS and Turner Sports will pay $10.8 billion over 14 years to broadcast NCAA division I men’s college basketball.
The NCAA is virtually a monopsony buyer of 18 to 24 year-old football and basketball players. Although estimates vary, college football and basketball would be paid in excess of $150,000 annually. Top players would be paid more than $1 million annually. My guess is that most players will never command such a value in their “professional” careers if they are not drafted into the NFL or NBA and I am somewhat mystified by suggestions that such valuable employees are somehow “amateurs” when their value over a four year period greatly exceeds the median household income.
They are amateurs only because the NCAA has branded them as amateurs to suppress their wages. Michael Rosenberg reports the following conversation with former NCAA President Myles Brand. Brand begins
They can’t be paid.
Why?
Because they’re amateurs.
What makes them amateurs?
Well, they can’t be paid.
Why not?
Because they’re amateurs.
Who decided they are amateurs?
We did.
Why?
Because we don’t pay them.
Their wages (the scholarship money) fall short of covering college related expenses by approximately $3,222 and more than 85 percent live below the poverty line of $10,890 for a single individual. The NCAA recognizes the penury the scholarship system produces advising students on the acceptability of food stamps, forcing taxpayers to subsidize a multibillion dollar industry.
Food Stamps. A grant-in-aid recipient who lives and eats off campus may use the money provided for his or her board to obtain governmental food stamps, provided the stamps are available to the student body in general. Additionally, the student-athlete must be eligible for such stamps without any special arrangements on the part of athletics department personnel or representatives of the institution’s athletics interest.
NCAA rules make it difficult to take advantage of the educational opportunity that scholarships are claimed to provide. In 1973, the NCAA changed scholarships from four year contracts to one year renewable contracts. If you do not live up to your expected athletic value, it’s one and done. The NCAA surrendered basketball game scheduling to television broadcasters for larger television contracts. Broadcasters predictably spread games throughout the week reducing time that athletes could spend in class. The NCAA rules limit practices to 20 hours per week during the relevant playing season but allow “voluntary” practices. Athletes who do not attend these practices are not physically ready to play and are frequently dropped from teams. The average football and basketball player works over 40 hours per week. Given the rigors of athletic training, it is amazing the graduation rates of a little less than 50% are not lower.
I believe that colleges should bid for athletes just as the bid for faculty staff and students but Huma and Staurowsky make a more modest proposal that would dramatically improve the welfare of students. I believe that their most important recommendations are
1. Support legislation that will allow universities to fully fund their athletes’ educational opportunities with scholarships that fully cover the full cost of attendance.
2. Lift restrictions on all college athlete’s commercial opportunities by allowing the Olympic amateur model. The Olympics’ international definition of amateurism permits amateur athletes access to the commercial free market. They are free to secure endorsement deals, get paid for signing autographs, etc.
3. Promote the adoption of legislation that will allow revenue-producing athletes to receive a portion of new revenues that can be placed in an educational lockbox, a trust fund to be accessed to assist in or upon the completion of their college degree.
As a reminder, students are free to disagree with my normative values. Students who wish to disagree the ideas expressed in this post may start with my characterization of NCAA sports as a monopoly and a monopsony. They may also believe that NCAA sports products are a substitute for rather than a complement of the NFL and NBA.